Facebook campaign quickly nets clinical trial participants
Aug. 5, 2021—The cost and effectiveness of social media as a participant recruitment tool for clinical research is still being evaluated. To better understand its utility, researchers at Vanderbilt University Medical Center used Facebook to mount a short, monthlong pilot campaign in and around Houston attempting to recruit participants for an ongoing smoking cessation study being conducted in that city.
VUMC’s social media policy helps protect faculty, staff online
Feb. 4, 2016—Six years ago, Vanderbilt University Medical Center (VUMC) established itself as a pioneer in health care social media when it became one of the first hospitals or health systems with a social media policy to guide its faculty and staff.