marketing Archives
VUMC’s ‘Promise of Discovery’ campaign gets new messaging
Nov. 26, 2012—Vanderbilt University Medical Center’s “Promise of Discovery” awareness campaign has received an infusion of new television messaging. New video began airing this month on national outlets, including CNN, FOX News and MSNBC as well as local broadcast and cable channels. These new messages continue the theme of physician-scientists discussing their innovative work in personalized medicine...
VUMC to debut new homepage
Nov. 21, 2012—Vanderbilt University Medical Center will launch a new homepage design Friday, Nov. 30, for its website for the mc.vanderbilt.edu domain. The new design aligns with the look and functionality of patient care sites VanderbiltHealth.com and ChildrensHospital.Vanderbilt.org. This will provide both visitors and internal staff a consistent user experience across all medical center sites. Like the...
Promise of Discovery campaign adds video chat, new story lines
Oct. 21, 2011—Vanderbilt University Medical Center’s award-winning “Promise of Discovery” initiative continues with the creation of additional story lines and the launch of a new series of live online video chats. The campaign represents the promise offered by advancements in biomedical science as well as the promise held by students, faculty and staff as they strive to...
