Strategic Marketing Archives
VUMC launches personalized care-themed ad campaign
May. 24, 2019—A major television advertising campaign for Vanderbilt University Medical Center is underway and will feature eight patient stories built around the theme “Defining Personalized Care.” The campaign represents VUMC’s largest advertising effort in many years. Television ads will run in Nashville, Memphis, Knoxville, Chattanooga and Jackson, as well as Huntsville, Alabama, and Paducah, Bowling Green...
Meeting highlights growth of VUMC’s social media efforts
Mar. 3, 2016—Leaders of social media programs at 15 major hospitals and health systems gathered in Nashville last week as Vanderbilt University Medical Center (VUMC) hosted the “founders meeting” of a new national organization.
VUMC wins Spring 2015 Digital Health Awards
Oct. 1, 2015—VUMC's Strategic Marketing Department has received multiple awards in the 17th annual Digital Health Awards program.
VUMC ad campaigns win multiple local awards
Mar. 6, 2014—Vanderbilt University Medical Center’s advertising campaigns won six American Advertising (ADDY) Awards in Nashville’s 2014 competition.
