November 6, 2013

Tim McGraw video filmed at VUMC wins multiple CMA Awards

The video for “Highway Don’t Care” by Tim McGraw, which was partially filmed at Vanderbilt University Medical Center and included the participation of several Vanderbilt staff, has received the CMA Awards for both Video of the Year and Musical Event of the Year.

The announcement was made Wednesday morning on ABC’s “Good Morning, America,” which was broadcast live from Nashville.

The video, which also featured Taylor Swift and Keith Urban, highlighted a message about the dangers of texting while driving. Vanderbilt LifeFlight, Vanderbilt University Hospital and the Adult Emergency Department partnered with McGraw and Big Machine Records to publicize the dangers associated with the pervasive public health problem of distracted driving.

Jeremy Brywczynski, M.D., medical director for Vanderbilt LifeFlight, with Tim McGraw, who depicts a trauma surgeon for the video.

“We at LifeFlight unfortunately transport and treat many young patients in the prime of their lives with serious, if not life-threatening or fatal injuries that are a direct result of not focusing on the road,” said Jeremy Brywczynski, M.D., medical director for Vanderbilt LifeFlight and assistant professor of Emergency Medicine. “When we were approached to participate in a music video that will reach millions of youth around the country about these dangers, it was an opportunity that we could not refuse.”

Brywczynski was one of more than 20 Vanderbilt faculty and staff who participated in the video shoot, along with Jared McKinney, M.D., assistant professor of Emergency Medicine and medical director for the Event Medicine division of LifeFlight, Sean Collins, M.D., associate professor of Emergency Medicine, flight nurse Rachel Jones, R.N., B.S.N., and Bo Phillips, NREMT-P, FP-C, chief flight paramedic, with Tom Adams as pilot.

Each day in the United States, more than nine people are killed and more than 1,060 are injured in crashes that involve a distracted driver, according to the Centers for Disease Control and Prevention.

Read more about Vanderbilt’s involvement in the video and also about the dangers of distracted driving