by Cynthia Floyd Manley
The eHealthcare Leadership Awards recognized the work of Vanderbilt University Medical Center among the nation’s best in health care digital communications.
The awards were presented Nov. 6 at the annual Healthcare Internet Conference, one of the leading gatherings of digital communications professionals in health care across the country.
VUMC won six awards in four categories:
- The Discover website received the highest honor, Platinum, in the Best Site Design category. Found at discover.vumc.org, this site highlights the discovery and clinical advances being made by physicians, researchers and clinician-scientists at VUMC.
- The website for Monroe Carell Jr. Children’s Hospital at Vanderbilt won in the categories of Best Site Design (Distinction), Best Mobile Website (Silver), and Best Internet Home Page (Gold). The site underwent a significant redesign in 2018 and has seen growth in site traffic of about 50 percent since the new site launched.
- Vanderbilt also received two awards for Best Social Media. A Silver Award recognized Vanderbilt Health’s multi-channel social media program, including Facebook, Instagram, Twitter and LinkedIn. An Award of Distinction recognized a targeted social media campaign, anchored by content from Discover, to highlight the work of Vanderbilt-Ingram Cancer Center members during the 2019 annual meeting of the American Society of Clinical Oncology (ASCO).
These initiatives are the work of team members in Strategic Marketing in collaboration with leaders, clinicians, staff and subject matter experts across the Medical Center.
The awards were presented in 22 categories. Honorees include hospitals, health systems, physician practices, payor organizations, nursing homes, home care agencies and others in health care.