VUMC Marketing & Engagement’s work in several areas was recognized by the eHealthcare Leadership Awards in November. The department won five awards in four categories.
This is the leading awards program recognizing digital health care initiatives — excellence in websites; digital communications including social media; and business initiatives across a wide range of health care organizations. The peer-selected awards were presented Nov. 10 at the Health Care Internet Conference in Austin, Texas. The awards draw about 1,000 entries each year.
Additionally, Chief Marketing Officer Stuart Dill was a featured speaker at the HCIC conference. Cynthia Manley, director of Digital Content and Engagement, served as a judge for the Healthcare Internet Hall of Fame, whose 2024 inductees were announced at the same time.
Marketing & Engagement took these honors:
Best Social Media Programs: Two Gold Awards
- Vanderbilt Health: Growing Vanderbilt Health Platforms Through a Focus on Valuable Content
- Monroe Carell Jr. Children’s Hospital at Vanderbilt: Increasing Engagement by over 200% by Leaning into the Monroe Carell Jr. Children’s Hospital at Vanderbilt Brand
The social media awards recognize overall quality of social media programs, including published content and user engagement, not individual posts or marketing campaigns.
Best Annual or Special Report by a Hospital with 400+ beds: Platinum Award (the top award)
- Vanderbilt Health: Marking 10 Years of Impact: The 2024 MyHealth Bundles Impact Report https://my.visme.co/view/rx9rdmk6-myhealth-bundles-impact-report-2024-release-extended-version#s1
The report celebrated Vanderbilt’s 10-year evolution from developer to the leading national innovator and producer of provider-led health care bundles. The MyHealth Bundles program packages together all services a patient needs to address certain conditions. The bundles aim to lower costs while improving patient experience and clinical outcomes. Bundles are offered to area employers around joint replacement, spine surgery, cochlear implants, maternity care, substance use disorder, weight loss, oncology, kidney stones and heart arrhythmia.
Best Email Content (Individual) by a Health System: Silver Award
- Vanderbilt Health’s Women’s Heart Health Valentine’s Day Email https://my.vanderbilthealth.com/new-mms/february-2024-mms/
This email promoted the Vanderbilt Women’s Heart Center, with links to nine My Vanderbilt Health articles and one connecting potential patients to the center with a prompt to call for an appointment. The award-winning email was part of a series of targeted emails developed together with third-party content partner Casual Astronaut.
Best Email Series by a Hospital with 400+ Beds: Silver Award
- VUMC: Improving Patient Engagement and Outcomes with Personalized Digital Campaigns https://www.vanderbilthealth.com/program/myhealth-bundles
The winning email series, with the MyMaternity Health bundle as the example, was based on research showing that when patients feel connected to their clinical team, they become more engaged in their care, leading to improved outcomes. The Business Engagement Strategies team identified key moments in the patient care journey. They emailed tailored content to patients at those times, to help reduce patients’ confusion and stress.
