September 7, 2001

Campaign to convey message of healing

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Campaign to convey message of healing

Over the next few months, the Vanderbilt Page-Campbell Heart Institute will be featured in TV, radio and print advertisements highlighting the cardiovascular services offered at the site.

The campaign, a continuation of the One Heart at a Time ads, focuses on the type of care patients receive at Vanderbilt Page-Campbell and integrates the importance of research in developing new treatment modalities and cures.

“Our heart institute has evolved successfully in the last two years,” said Dr. Keith B. Churchwell, assistant clinical professor of Medicine and medical director of Vanderbilt Page-Campbell Heart Institute.

“This series of ads is taking our campaign to the next step and putting a human face on what we are trying to accomplish here,” he said. “We are an integrated unit. All parts of our Institute are interdependent from prevention and intervention to the research that benefits our patients today.”

Churchwell is one of several cardiologists and researchers at Vanderbilt featured in the ads, which are based on true patient stories.

The Institute is made up of separate clinical programs designed to treat specific conditions, allowing for patients to have very individualized treatment.

“Vanderbilt has an exceptional program in cardiology,” said Joel Lee, executive director of Communications at Vanderbilt University Medical Center. “We pride ourselves on our One Heart at a Time approach. To really understand what we do, people need to understand who we are.

“We are an Institute driven by research that focuses on the full range of issues. Vanderbilt has the strongest research program in the Midstate region that is leading to the next generation of preventive measures and cures.

“An institution is not a building – it’s a program of care of the disease based on the best in scientific research.”

The ads will run through October and can be seen and heard on local TV, cable and radio stations. A limited number of print ads will be featured in Southern Living, Time, Newsweek, U.S. News and World Report and Nashville Parent. (This includes targeted Midstate county issues.)