March 10, 2011

Heart Institute outcomes report lands award

Heart Institute outcomes report lands award

Vanderbilt Heart Communications, in collaboration with local design firm Studio Plush, recently received a gold ADDY award.

The Vanderbilt Heart & Vascular Institute's Clinical Outcomes Report took top honors in the annual report, four-color category of the 2011 American Advertising Federation Nashville ADDY Awards, the first of a three-tier, national competition.

Vanderbilt University Medical Center's Kathy Whitney edited the report, with art direction and design by Studio Plush principal owner Heather Dryden. Other VUMC contributors included Mary Donaldson, Joe Howell, Leigh MacMillan, Jessica Pasley, Anne Rayner and Susan Urmy, with freelance contributions by Adam Baker, Mark Tucker and John Walker.

The report includes details of continued growth and major developments in VHVI programs and services. Featured developments range from joining the stem cell consortium to performing the first simultaneous endo-epi ablation procedure in Tennessee.

The report was mailed to 14,000 recipients, including referring physicians, deans and department heads of all U.S. medical schools, cardiologists, cardiac and vascular surgeons in the Southeast, Canby Robinson Society members, corporate donors and various government officials.

Conducted annually by the American Advertising Federation, the ADDYs are the advertising industry's largest competition recognizing creative excellence in the field. Winners of Nashville's ADDY awards will compete against other winners from cities in Alabama, Georgia, Louisiana, Mississippi and Tennessee.

Regional winners will be announced in April and are then forwarded to the National ADDY Awards competition in June.