December 9, 2010

New campaign to help define mission to care for children

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New campaign to help define mission to care for children

You may have heard recent radio or television spots that tout the Monroe Carell Jr. Children's Hospital at Vanderbilt as the place “Where discovery brings hope.”

The phrase embodies not only Children's Hospital's mission to make revolutionary discoveries that help children get well, but also it will serve as the hospital's new positioning statement and identity in the community.

It will appear often, including attached to the Children's Hospital logo as well as on billboards, signs, letterhead and business cards.

The theme follows Vanderbilt University Medical Center's slogan “The promise of discovery.” It also is part of a large fundraising initiative, “Give with Hope,” which encourages the community to join in helping to heal children by giving small donations of $5, $10 or more to one of the hospital's three priority areas: childhood cancer, heart disease and prematurity.

Donations can be made on the new initiative's website

“For our families we dream of a time when the Monroe Carell Jr. Children's Hospital will be seen as the best hope for their children,” said Jonathan Gitlin, M.D., James C. Overall Professor and chair of the Department of Pediatrics.

“What we know is not enough, what we can do must be more, and what we must expect of ourselves is to strive for a cure for every disease and a bright future for every child. The Monroe Carell Jr. Children's Hospital at Vanderbilt: Where discovery brings hope — we commit to this for our patients with our full measure of devotion.”

As a non-profit, Children's Hospital relies on the community's important and vital role to invest in the discovery of cures, therapies and preventions for childhood illnesses.

Donations are a way people can be connected to the local cause, and any amount helps. Educational and public service announcements have been launched in Middle Tennessee to reinforce what Children's Hospital is all about.

In addition to the “Give with Hope” initiative, a television special will air 7-7:30 p.m., Friday, Dec. 10, on WTVF News Channel 5 to spotlight Children's Hospital as a place “Where discovery brings hope” for children and families.

The special, hosted by country music supergroup Rascal Flatts, will show what research Vanderbilt doctors and scientists are doing to find solutions to child health issues, and how the community can be a part of the search for answers.

During the program, families also will share stories about their experiences and hopes.

The “Give with hope” television PSA can be viewed at