April 15, 2010

New campaign to highlight VICC’s unique resources

Featured Image

Vanderbilt-Ingram Cancer Center’s new advertising campaign will include print, radio, billboard and online components.

New campaign to highlight VICC’s unique resources

With the launch of a new one-stop call center and near-completion of a major expansion and renovation of its Henry-Joyce Cancer Clinic, the Vanderbilt-Ingram Cancer Center is embarking on its first advertising campaign in nine years.

The goal is to assure that more residents of Middle Tennessee are aware of the special resource they have in Vanderbilt-Ingram as a Comprehensive Cancer Center designated by the National Cancer Institute — one of only 40 in the United States and the only one in Tennessee that treats patients of all ages, with all cancer types.

“We are proud of our role as an NCI Comprehensive Cancer Center,” said David Johnson, M.D., deputy director of VICC. “This distinction puts us alongside the nation's finest cancer centers.

“We know the best cancer care is provided close to home, near family and friends, if at all possible. We never want someone to travel out of state for cancer care — at great expense and great inconvenience — simply because they were unaware of a resource here in their own backyard.”

The campaign launched in early April. It includes print, radio, billboard, television and online components.

Vanderbilt-Ingram brings together the cancer-related patient care, research, prevention, education and outreach activities at Vanderbilt University. Its doctors, nurses and others work closely together in multidisciplinary teams focused on very specific types of cancer.

Its research program is among the top 10 in the United States in competitive grant funding from the NCI. A hallmark of the center is its commitment to translational research, which takes pioneering discoveries in the lab and brings them to the benefit of patients as quickly as possible.

The campaign emphasizes the importance of beginning a treatment plan with a team of experts in all types of cancer as well as in other medical disciplines that may be important to comprehensive cancer care.

“Cancer does not occur in a vacuum,” said Beth Price, MBA, VICC's chief executive officer. “Moreover, our commitment to our patients doesn't end with the completion of their cancer treatment.

“We are concerned about their survival and 'survivorship' and are committed to offering a comprehensive survivorship program and other supportive activities.”

Among other developments:

• The Henry-Joyce Clinic has doubled its square footage and number of rooms for chemotherapy delivery. The finishing touches — a new waiting area and Patient and Resource Center — will be finished this summer.

• By summer, with the addition of medical oncology and chemotherapy delivery, its Breast Center at One Hundred Oaks will be the only center in the region to offer the full-range of breast imaging, diagnostics and care in the same clinic.

• Its services are being expanded to the community setting, with new physicians recruited to its Cool Springs oncology practice and development of an oncology facility in Green Hills, set to open in the fall.

In addition, VICC has launched a new one-stop call center:
• For patients: 936-8422 or toll-free (877) 936-8422
• For referring physicians: 343-3700 or toll-free (877) 663-8422
• For clinical trials information: 936-5847 or toll-free (800) 811-8480.