August 25, 2011

Search is on to corral outdated VUMC logos

Search is on to corral outdated VUMC logos

Any faculty or staff member who harbors a dream of being a bounty hunter, now's your chance.

A year after unveiling new visual identity standards for Vanderbilt University Medical Center, good progress has been made in replacing old logos.

At that time, the request from Chancellor Nick Zeppos and Jeff Balser, M.D., Ph.D., vice chancellor for Health Affairs and dean of the School of Medicine, was to make the change as quickly as was practically and financially possible. Signs would be the last to reflect the new identity.
Here's where the bounty hunter part comes in.

Many websites and web-based forms have been changed, but the old logo still lurks in locations known only to those who use those sites.

If you encounter the old "buzzsaw" logo online, please "round up" that URL and send it to The VUMC Web team will track down the person who manages that site and arrange for the change — and you will be entered into a drawing for a free ride for two in the VUMC hot air balloon.

Maintaining a consistent visual identity is an important component of Vanderbilt's strategy for conveying a strong brand image. Please remember that you play an important role in this by being aware of and following visual identity guidelines.

This includes using standard templates for Power Point presentations, stationery and other materials, never altering the VU or VUMC logo, and never creating other logos.

You can learn more about the guidelines and find templates online at You will also find contact information in case you have additional questions.