March 10, 2011

VUMC’s ‘Promise of Discovery’ campaign expands to newspapers

Featured Image

VUMC’s awareness campaign includes advertisements such as these in national newspapers.

VUMC’s ‘Promise of Discovery’ campaign expands to newspapers

Vanderbilt University Medical Center continues to expand the visibility of its growing prominence in personalized medicine through sustained efforts with its “Promise of Discovery” national awareness campaign.

Since last fall, a series of television, radio, print and online advertisements highlighting VUMC's leadership in cutting-edge initiatives in the emerging fields of personalized medicine, drug discovery and genomics research have been airing nationally on media outlets such as CNN and National Public Radio, as well as locally in the Nashville area.

Now, the same theme is being carried over to the pages of some of the country's largest, most respected and most-read newspapers.

The messages focus primarily on personalized medicine efforts in cardiology and cancer, and are being featured in the Wall Street Journal, the New York Times, the Washington Post, the Washington Post Sunday Magazine and the Tennessean.

The messages are also being featured on the newspapers' websites (, and

The goal of the messages in the Promise of Discovery campaign is to increase the public's awareness of Vanderbilt's extraordinary work in health care, education and biomedical research, with a topical emphasis on genomic and personalized medicine.

“It is an honor to share stories about how VUMC's teams are focused every day on changing the face of health care through discovery and innovation,” said Jill Austin, MBA, assistant vice chancellor for Strategic Marketing and VUMC's chief marketing officer.

Staff and faculty may view the print messages at

Employee login is required.