Monroe Carell Jr. Children’s Hospital at Vanderbilt took home top honors in multiple categories in the 2018 eHealthcare Leadership Awards, which recognizes the nation’s best in health care digital communications.
The awards were presented at the annual Healthcare Internet Conference, one of the leading gatherings of professionals working in digital health care communications across the country.
Children’s Hospital took home platinum awards in the following categories:
- Best Overall Internet Site
- Best Internet Homepage
- Best Doctor Directory
- Best Mobile Website
- Best Social Networking
The Children’s Hospital website underwent a significant redesign last year that emphasizes the mobile-first experience and focuses on the most pressing needs of patients and families. In 2018, its social media program reached more than 80 million users on Facebook, Twitter, Instagram and other channels.
Vanderbilt University Medical Center received two additional awards:
- Silver: Best Mobile Strategy — VanderbiltHealth.com
- Distinction: Best Health Care Content – My Southern Health
My Southern Health is VUMC’s consumer content initiative designed to connect with consumers before and between needs for clinical care.
These initiatives are the work of teams in the Department of Strategic Marketing, in collaboration with leaders, clinicians, staff and subject matters experts across VUMC.