social media

COVID on Twitter: town vs. country

A natural language processing analysis of 407 million tweets from May 2020 to January 2022 captures the rural-urban divide regarding COVID-19.

When science spills onto social media

Vanderbilt researchers report that social media posts can offer insights into how the public feels about genome editing, with stances varying across platforms and differing from those of academics and policy makers.

VUMC receives three health care digital communications awards

Vanderbilt University Medical Center’s department of Marketing and Engagement once again was recognized among the best in health care digital communications during last week’s Healthcare Internet Conference.

Doctors seeing increase in young females with tics, verbal outbursts similar to Tourette syndrome

An international phenomenon of involuntary movements and vocalizations in adolescent girls is now believed to be a functional movement disorder, and while the causes are unclear, TikTok and other social medial platforms may be important contributors.

Carla Bumbalough is featured in the campaign that’s designed to thank employees for their dedication to their patients and each other during challenging times.

Campaign thanks employees for their dedication to patients and each other

Vanderbilt Health has launched a brand communications campaign — called Caregivers Need Care, Too — designed to thank the workforce for their dedication to their patients and to each other during challenging times.

Facebook campaign quickly nets clinical trial participants

The cost and effectiveness of social media as a participant recruitment tool for clinical research is still being evaluated. To better understand its utility, researchers at Vanderbilt University Medical Center used Facebook to mount a short, monthlong pilot campaign in and around Houston attempting to recruit participants for an ongoing smoking cessation study being conducted in that city.