March 8, 2012

Children’s Hospital launches new awareness campaign

Featured Image

John W. Brock III, M.D., gets into the spirit of the new campaign by placing a sticker on his truck. (photo by Susan Urmy)

Children’s Hospital launches new awareness campaign

As the Monroe Carell Jr. Children's Hospital at Vanderbilt prepares for the opening of a 33-bed expansion, the hospital is sharing its enduring story with the community.

Children’s Hospital’s next chapter highlights its continued dedication to serving only children and treating all health issues in children. For parents, this specialization translates into “your child’s very own hospital.”

Vanderbilt is sharing that narrative on billboards, television spots and in print advertisements. Commercials begin airing Monday, March 12. In addition to messages relating to caring just for children, the television spots highlight other initiatives that set Children’s Hospital apart, including advanced technology, national recognition and research and discovery.

“As we continue our long-standing commitment to the health care of all children and their families, we want to share our message that we are both comprehensive and innovative, yet fully focused on the needs of child and family,” said Meg Rush, M.D., acting chair of the Department of Pediatrics and chief of staff.

“We come to work every day to help improve the health and well-being of children in a hospital totally dedicated to them.”

Vehicle bumper stickers and window clings displaying the hospital logo also will be available as part of the campaign.

“Children’s Hospital is an amazing resource for the community,” said John W. Brock III, M.D., Monroe Carell Jr. Chair, director of the Division of Pediatric Urology and Children's Hospital surgeon-in-chief.

“The campaign is to make people aware of how amazing a resource it is, and to bring to the forefront that this hospital is dedicated to the children and parents who come here. It really is your child’s very own children’s hospital.”

The campaign lets parents know that our nationally recognized team – whether a pediatrician, surgeon, nurse, child life specialist or other staff – is ready for both the expected and unexpected and cares for everything from routine mishaps to more serious illnesses.

Achieving the mission is only possible with the hundreds of doctors, nurses, researchers and support staff who come to work every day.

“The campaign communicates the breadth and depth of our services at Children’s Hospital,” said Luke Gregory, chief executive officer of Children's Hospital. “We want parents and others to recognize the hospital’s unparalleled care, and the fact that our community’s children are in good hands with our dedicated physicians and staff.”


Special celebration

All Children’s Hospital staff, faculty and employees are invited to attend an event celebrating their work as well as to view the new Monroe Carell Jr. Children's Hospital at Vanderbilt marketing campaign. Popcorn, refreshments and door prizes will be given out. Also, watch new televisions ads and have the opportunity to share your story and involvement in making Children’s Hospital special.

When — Wednesday, March 14
Time — 3 p.m. to 8 p.m.
Location — First Tennessee Conference Center and Theatre, second floor Children’s Hospital

Pick up a Children’s Hospital vehicle sticker or window cling from your manager or at the event. Twenty random cars with the bumper sticker or window cling will be chosen from all parking areas for a prize. The contest ends Sunday, April 1.