October 28, 2010

Entertainment veteran to help build industry relations

Entertainment veteran to help build industry relations

Rondal Richardson has been named entertainment industry relations manager for Vanderbilt University Medical Center.

In this newly created position, Richardson will develop and strengthen relations between VUMC and the entertainment industry, which includes professionals in music, athletics and performing arts.

Rondal Richardson

Rondal Richardson

“Rondal has nearly 20 years experience in strategic marketing for the arts and entertainment industry,” said Susie Stalcup, vice chancellor for Development & Alumni Relations.

“He will serve as a liaison between the Medical Center and this great constituency to communicate the strength and recent advances of the Medical Center's health care services and to build upon their philanthropic interests and involvement with Vanderbilt. Professionals in the entertainment industry have been generous partners with us, and Rondal will continue to strengthen these relationships and explore other opportunities.”

Richardson was previously the general manager for Wynonna Judd.

Throughout his career and with his business, Greater Purpose Productions, he has worked closely with key artists to generate more than $100 million for charities.

Richardson, a graduate of the University of the South in Sewanee, serves on the board of directors of the W.O. Smith Community Music School in Nashville and is an active volunteer with many community groups. He is a member of the Country Music Association and Academy of Country Music.

“Having a dedicated liaison for the entertainment industry is not common in health care, but in Nashville there is great opportunity to further relationships between these two important industries,” said C. Wright Pinson, M.D., MBA, deputy vice chancellor for Health Affairs and CEO of the Vanderbilt Hospitals and Clinics.

“Rondal, as an industry leader, will be a great connector for entertainers and others in the entertainment industry with our clinical services, to maintain their health and well being.”