April 18, 1997

VUMC’s new advertising campaign aims for the heart

VUMC's new advertising campaign aims for the heart

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VUMC's new advertising campaign, "Hearts and Minds," includes television commercials and print pieces set to appear in several national publications

A new series of television advertisements began airing this week spotlighting the high quality of care and patient services available at Vanderbilt University Medical Center.

The commercials are part of a larger advertising campaign, dubbed "Hearts and Minds," that's geared toward reinforcing to Middle Tennesseans the image of caring and accessibility that personifies Vanderbilt, according to Dr. Harry R. Jacobson, Deputy Vice Chancellor for Health Affairs.

"These days the world of health care is very competitive," said Jacobson. "To help distinguish ourselves in what has become a crowded health care marketplace, we are implementing a new communications campaign designed to reflect not only the advanced medical care that we're already known for, but also our commitment to the highest quality patient care and customer service."

Filmed in numerous sites across the medical center, the commercials accurately convey Vanderbilt's role as the home of high-quality, cutting-edge patient care, education and research in the Nashville community.

Print advertisements on similar themes will run in both Nashville daily newspapers ‹ The Tennessean and the Nashville Banner. Other ads will also be found in the pages of such national magazines as Time, Newsweek, and U.S. News and World Report.

"This campaign tells the true story of Vanderbilt," Jacobson said. "It will reinforce what many people in Middle Tennessee already know ‹ that we have some of the brightest minds and best people in medicine."