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Storytelling initiative focuses on ‘Defining Personalized Care’

May. 10, 2018, 8:32 AM

Patients like James George, center, are highlighted in Vanderbilt Health’s new digital-first storytelling initiative highlighting personalized care.

by Cynthia Floyd Manley

A new digital-first storytelling initiative, Defining Personalized Care, highlights the personal impact everyone at Vanderbilt Health makes with patients, families and each other.

Stories are told from the personal points of view of patients, Vanderbilt clinicians, researchers and other team members. They can be seen online, in social media and on TV.

“Because of our people, Vanderbilt Health is defining personalized care every day in ways no other health care organization can,” said Jill Austin, MBA, chief marketing officer for Vanderbilt University Medical Center.

“Storytelling is a powerful way to build trust and relationships. We hope these stories inspire our people in all roles and make them proud to be a part of Vanderbilt Health.

“We’re counting on our colleagues to help us find and tell stories of all the ways, big and small, that they are defining personalized care for our patients and community.”

At the heart of the campaign is a website, Content on TV, in online ads or on social media invites people to dive deeper on the website.

Here, visitors can watch videos, read stories and view other content.

They can sign up for updates when new stories are added. They also can share the content with their own social networks and submit their own stories.

Submissions will be considered for the website, Facebook, Twitter, Instagram, LinkedIn, YouTube and other channels. Some will generate future ads for TV or elsewhere.

See stories, share them and share your own at

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