Strategic Marketing

VUMC launches personalized care-themed ad campaign

Bruce Tyler is dedicated to the patients he transports. Now a cancer diagnosis has led him to see his job from the other side.

A VUMC video telling his story has been viewed tens of thousands of times.

Meeting highlights growth of VUMC’s social media efforts

Leaders of social media programs at 15 major hospitals and health systems gathered in Nashville last week as Vanderbilt University Medical Center (VUMC) hosted the “founders meeting” of a new national organization.

VUMC wins Spring 2015 Digital Health Awards

VUMC’s Strategic Marketing Department has received multiple awards in the 17th annual Digital Health Awards program.

VUMC ad campaigns win multiple local awards

Vanderbilt University Medical Center’s advertising campaigns won six American Advertising (ADDY) Awards in Nashville’s 2014 competition.