Strategic Marketing Archive — Page 1 of 1

Portrait of an older Black man wearing glasses, a light blue checked jacket, white shirt, and multicolored bow tie against a white background.
May 24, 2019

VUMC launches personalized care-themed ad campaign

By Wayne Wood
Smiling bald man with a short gray goatee, wearing a black shirt and seated indoors against a dark wooden chair.
December 5, 2018

Bruce Tyler is dedicated to the patients he transports. Now a cancer diagnosis has led him to see his job from the other side.

A VUMC video telling his story has been viewed tens of thousands of times.

By Wayne Wood
Person using a laptop displaying a social media profile page with a building photo and multiple thumbnails; some screen text is too small to read.
March 3, 2016

Meeting highlights growth of VUMC’s social media efforts

Leaders of social media programs at 15 major hospitals and health systems gathered in Nashville last week as Vanderbilt University Medical Center (VUMC) hosted the “founders meeting” of a new national organization.

By Vanderbilt Health News
Logo reading “DIGITAL Health AWARDS,” with red and blue lettering inside a sweeping red-and-blue oval.
October 1, 2015

VUMC wins Spring 2015 Digital Health Awards

VUMC’s Strategic Marketing Department has received multiple awards in the 17th annual Digital Health Awards program.

By Vanderbilt Health News
Children’s Hospital at Vanderbilt advertisement with the headline “You’ll do anything for your child. So will we.” A suited man and young girl sit at a tea-party table, while supporting copy describes pediatric care and Monroe Carell Jr. Children’s Hospital at Vanderbilt.
March 6, 2014

VUMC ad campaigns win multiple local awards

Vanderbilt University Medical Center’s advertising campaigns won six American Advertising (ADDY) Awards in Nashville’s 2014 competition.

By Nancy Humphrey